Business, 27.05.2021 19:30 okurrrr

Korea Leaf Tea, a Korean based maker of bottled iced tea, is a small but fast-growing firm that has gained a loyal following for its use of fresh, organic ingredients in its beverages. Although beverage industry experts recommended that Korea Leaf replace the organic cane sugar and honey it uses with less costly high-fructose corn syrup, Korea Leaf refused because of the company's mission to provide a high-quality, organic beverage to consumers. The seven-year-old company has only 37 employees, and its products are available in 30% of the Korean market. Korea Leaf Tea recently received multi-million-dollar investments which will enable the business to expand its national presence. Following are some of its future plans: -

A) Korea Leaf Tea can develop a national name by adding new product lines, such as organic snack foods and organic coffee.

B) Its marketing research indicates that customers would purchase the organic beverages more frequently if the prices were lower

Questions

1) You are supposed to develop the following plans for the company (minimum of 150 words for each part)

a) Corporate level strategy 3
b) Strategic Human Resource plan 4
c) Align both of the above and share at least two benefits of this alignment 3

Answers: 3

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Korea Leaf Tea, a Korean based maker of bottled iced tea, is a small but fast-growing firm that has...

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