Even in these times of social media and digital content some of the old ways of promotion can still be effective. Identify two strengths and two weaknesses of each major advertising medium: newspapers, television, direct mail, radio, magazines, and outdoor display.

Newspaper Advertising

STRENGHTS:

I. Wide reach/coverages

II. Cheap and easily affordable

WEAKNESS:

I. Can easily be destroyed

II. Iliterates can not be able to read its contents.

TELEVISION

STRENGHTS

I. Wider reach/coverage

II. Very attractive and understandable.

WEAKNESSES

I. Very expensive to maintain

II. May not be available to the poor.

DIRECT MAIL

STRENGHTS

I. Focused audience

II. High response rate

WEAKNESSES

I. Too expensive to maintain

II. May not have a wide reach.

RADIO

STRENGHTS

I. Wider reach/coverage

II. Easily accessible and affordable

WEAKNESSES

I. Expensive to maintain especially to the advertising organisation

II. Signal/connection issues.

MAGAZINE

STRENGHTS

I. attractive with colorful eye-catching pictures

II. Can easily understood by users.

WEAKNESSES

I. Magazines are usually very expensive than newspapers

II. Can easily be destroyed.

OUTDOOR DISPLAY

STRENGHTS

I. Very attractive with eye-catching pictures

II. Easily accessible with wider reach.

WEAKNESSES

I. Very expensive to maintain

II. Not focused/ not targeted at audience.

III. Waste coverages

Explanation:

Advertisement agencies are utilising several means of communication and marketing to their customers as described above those means has been fully utilized.

Newspaper Advertising is very affordable and can be easily accessible to the local population while it is easier to destroy or misplaced and also it can not be utilised by illustrates who can not read.

Television advertising is one of the most attractive as it contains pictures that can be attractive to its audience and also it has a wide coverage, it also has certain weaknesses which includes the cost of maintaining etc.

Outdoor advertising is also very attractive to the audience and it has a wide coverage as everyone making use of road can be easily reached. Some of the weaknesses of outdoor advertising includes the cost of sustaining it and also waste coverages as many audience may not need or desire the product being displayed.

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