Now that you have learned about different types of market research, you are ready to create your own qualitative survey to investigate quality-of-life issues at your school. You will need to collect some quantitative data, such as name, age, gender, and information about school attendance. Before you construct your survey questions, however, you will need decide whether your research will be descriptive, exploratory, or causal. Is there a problem or quality-of-life issue you wish to further investigate? Do you need to figure out what the important quality of life issues are to begin with? Do you want to find the cause of some issue or problem? After you have determined the type of research you wish to do, develop a plan. Whom will you interview? When and where? What's your deadline? Next, construct your research questionnaire. Go online to find examples of questionnaires used for qualitative research. You may or may not have time to carry out the actual research. However, in simply writing the survey, you will find that a lot of quality-of-life issues are now on your radar.