Final Assignment B: Your Marketing Plan (30 points)
You're ready to make your own marketing plan, using and adding to the work you've done
already in this course.
1. Develop a marketing plan for the business you described in Final Assignment A by replacing
the information in each of the categories below with the information for your own company. You
can review the material from this course, from the Part I Review, and from your assignments as
needed.
TIP: Each section also contains an instructional note to help guide your responses.
Market Research 45.0 points)
Your marketing plan should include research into the overall market, definitions of market
segments, and a description of the specific target market you are aiming for.
In addition, your research should describe industry trends, economic changes, and other factors
that could affect your market.
For example, economic changes could decrease the spending power of your target market and