Importance of Marketing Information Systems, and Marketing Research Systems A Company which provides internet services wants to start implementing its services in communities in Pembroke Pines. The company is a startup small company with the name of hotwire telecommunications. Hotwire offers fiber optic technology. Fiber optic technology is an underground technology that provides consumers with faster internet. The company wanted to make consumers change their service provider from Comcast to Hotwire. The problem is that consumers cannot try Hotwire because it is an underground technology. The company has to install it or ask customers to visit their location to try the service.
When the company started approaching customers, they tried to provide them with brochures and had a meeting with HOA (homeowners association). However, even though consumers were offered faster internet access, cable access at a lower cost ($10 included in the HOA fees) compared to 30$ they were paying in the past, they were still reluctant to adopt this new service. So in other words, even though Hotwire will offer a faster internet service and a lower cost to consumers, they were still reluctant to adopt the new technology.
1. What is the problem that hotwire is encountering?
2. Why do you think consumers are skeptical to adopt Hotwire telecommunications?
3. If you were consulting for the company, and you were asked to help them change consumers’ opinions, what would you do? Discuss the steps that you will adopt and explain why you will adopt them think about method of research that you will be using to help the company implement its services inside communities.

Neon light company of kansas city ships lamps and lighting appliances throughout the country. ms. neon has determined that through the establishment of local collection centers around the country, she can speed up the collection of payments by one and one-half days. furthermore, the cash management department of her bank has indicated to her that she can defer her payments on her accounts by one-half day without affecting suppliers. the bank has a remote disbursement center in florida. a. if neon light company has $2.90 million per day in collections and $1.18 million per day in disbursements, how many dollars will the cash management system free up?

Asmartphone manufacturing company uses social media to achieve different business objectives. match each social media activity of the company to the objective it the company achieve.

Cardinal company is considering a project that would require a $2,725,000 investment in equipment with a useful life of five years. at the end of five years, the project would terminate and the equipment would be sold for its salvage value of $400,000. the company’s discount rate is 14%. the project would provide net operating income each year as follows: sales $2,867,000 variable expenses 1,125,000 contribution margin 1,742,000 fixed expenses: advertising, salaries, and other fixed out-of-pocket costs $706,000 depreciation 465,000 total fixed expenses 1,171,000 net operating income $571,000 1. which item(s) in the income statement shown above will not affect cash flows? (you may select more than one answer. single click the box with the question mark to produce a check mark for a correct answer and double click the box with the question mark to empty the box for a wrong answer. any boxes left with a question mark will be automatically graded as incorrect.) (a)sales (b)variable expenses (c) advertising, salaries, and other fixed out-of-pocket costs expenses (d) depreciation expense 2. what are the project’s annual net cash inflows? 3.what is the present value of the project’s annual net cash inflows? (use the appropriate table to determine the discount factor(s) and final answer to the nearest dollar amount.) 4.what is the present value of the equipment’s salvage value at the end of five years? (use the appropriate table to determine the discount factor(s) and final answer to the nearest dollar amount.) 5.what is the project’s net present value? (use the appropriate table to determine the discount factor(s) and final answer to the nearest dollar amount.)