You are part of a marketing team that works for an athletic footwear company with an established customer base in the United States. The Chief Executive Officer (CEO) of your company wants to maximize revenue, minimize cost, minimize risk, and maximize shareholder’s wealth and profit by expanding into an International market. As the marketing team, your task is to research an International country to recommend for the expansion. Additionally, you are required to work with your team members to complete this research. Your team must consider the country’s culture and potential entry strategies. You will present your group’s findings in a report to the CEO. I chose China but have to do a powerpoint on my entry strategies Export/Import Business , Licensing, Franchising, Strategic Alliances, Joint Venture, Foreign Acquisitions, and Wholly Owned Foreign Subsidairies
Explaining Low Risk and Low Return to High risk and high return