The growth of the internet caused many traditional companies to in response to customer demands and a changing marketplace.

Many organizations today utilize multichannel marketing. Multichannel marketing alludes to the training by which organizations interface with clients by means of numerous channels, both immediate and aberrant, keeping in mind the end goal to offer them products and ventures. 
Multichannel marketing joins the acts of inbound and outbound advertising with the objective of achieving clients on their preferred channel. Thusly, the purchasing procedure is more controlled by the client than the advertiser.