Business, 23.10.2019 00:00 es17118

Burger buddies restaurant chain is attempting to bring back their fried fish sandwich. it is an old favorite, but in recent times has lost its popularity with customers. the burger chain has hired a marketing firm to find new customers for the fried fish sandwich. what does the marketing firm need to focus their efforts on?

a. consumer modification
b. market modification
c. product modification
d. marketing mix modification

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Burger buddies restaurant chain is attempting to bring back their fried fish sandwich. it is an old...

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