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Business, 24.09.2019 06:30 aletadaboss

One of the advantages of personal selling over other types of marketing communications is:
a. salespeople can customize their message for a specific buyer.
b. it almost always costs less than other marketing communication alternatives.
c. it has greater reach than advertising.
d. cold calling is easier than direct mail advertising.
e. all of the above.

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One of the advantages of personal selling over other types of marketing communications is:
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