1.marketing strategies should be targeted to which of the following adopter classes
-innovators
-innovators and early adopters
-innovators, early adopters, and early majority
-innovators, early adopters, early majority
2. a consumer has chosen the model of mp3 player that he intends to purchase. on his way to the store, he has a conversation with his sister about the mp3 player he is going to buy. she expresses her opinion about the mp3 players. the factor that could come between the consumer's intention to buy an mp3 player and his ultimate purchase decision is directly related to intention to buy an mp3 player and his ultimate purchase decision is directly relates to
-the consumer's evaluation process for mp3 players
-unexpected situational factors surrounding the consumer's decision
-additional consumer research on mp3 player
- another's attitude toward the chosen product
3. successful marketing
-focuses solely on selling more products
- continues long after the product is purchased
-includes preproduction through selling the product
-ends once the product is sold to consumers
dissonance refers to buyer discomfort caused by post-purchase conflict
-cognitive
-situational
-product
purchase
5. benjamin bought a used car and wants to change the seat covers. what is this an example of
-information search
-product choice
-problem recognition
- evaluation of alternatives
6. when considering costumer satisfaction, the relationship between the consumer's an the product's is important
-information: actual features
alternatives: price
-attitude: performance
-expectations: perceived performance
7.your friend sam is always in the know about new gadgets coming out. he always has the latest and greatest cell phone. which of the following types of adopters best describes sam?
-early adopter
-innovator
-early-majority
-laggard
8.the product that the consumer ultimately decides to purchase is influenced by teo stages; the purchase and the
-intention; decision
-situation; behavior
-information; price
-evaluation; alternative
9. what are the six stages of the product adoption process?
10. what influences consumer purchasing behaviors?

1. Option B is the correct answer, innovators and early adopters are the targeted classes for marketing strategies as they are willing to pay extra in order to be the first to obtain something new.

As per the question, early majority is the incorrect answer because the term "early majority" refers to a stage in the adoption of a new technology that signifies the first significant portion of a population to do so. Therefore, Options A, C, and D are the incorrect answers.  

2. Option D is the correct answer because the final buying decision is directly related to another person's opinion toward the chosen product. It's a form of marketing analysis where you'd have to change your mind about the product you're going to purchase.

The opinions and intentions of the customers are supposed to from the attitudes they carry not from the additional research of situational factors or evaluation process. Therefore, options A, B, and C are incorrect answers.  

3. Option B is the correct answer because successful marketing lasts long after the product has been purchased. Marketing research is the most important aspect of successful marketing. Your output should be constantly changed to the needs of your clients.

Successful marketing is a broader long-term strategy implemented to withstand a product or brand for a perpetual time period, it will not focus solely on a specific product, period, preproduction, or ends when one activity is finished. Therefore, options A, C, and D are incorrect answers.  

4. Option A is the correct answer because Individuals can lessen dissonance by changing their behavior, attitudes, or cognitions, or by adding a new cognition.

When a person's beliefs or attitudes conflict with a decision that violates those pre-existing habits of thinking, cognitive dissonance ensues. Therefore, situational and product purchase is an incorrect answer.

5. Option C is the correct answer because the customer sees a problem, a need, or a desire. The buyer is aware of a distinction between his or her current state and the desired state.

Information search, evaluation process, and product choice are the prior activities a buyer does before buying the product, after the purchase Benjamin will need to recognize the defects and solve them.  

6. Option D is the correct answer because customer satisfaction is based on expectations and perceived performance.

Customer satisfaction can only be between expectation and the known performances, the information, features, alternatives, and prices are the variant factors but stagnant satisfaction is important for expectation fulfillment. Therefore, Options A, B, and C are the incorrect answers.

7. Option B is the correct answer because Sam is the first to do something: He is a great pioneer and innovator who is constantly pushing the boundaries and following his visions.

Sam is not an early adopter, majority, and laggard because the new things are often the innovator’s choice of control. Therefore, Options A, C, and D are incorrect answers.

8. Option A is the correct answer because the process of marketing a service or product based on a customer's purpose to make a purchase decision, as evidenced by their behaviors, is known as intent marketing.

The product purchase is majorly influenced by the intent and decision rather than the situation, information, alternative because the purpose of buying decision is important than choices you make for a normal buying process. Therefore, Options, B, C, And D, are the incorrect answers.

9. The product adoption process's six stages:

Awareness, Interest, Evaluation, Trial, Adoption, Confirmation      

10. Influencers:  Motivation, learning,  perception, attitude, and beliefs, are all psychological factors.

Age, economy, occupation, personality, lifestyle, and self-concept are all personal factors.

Social: family, peer groups,  social standing, and roles.

Cultural terms include subculture, culture, and the social class structure.

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