When your ad appeals to the fears of a consumer, which advertising technique are you using?
a. promotional advertising
b. facts and statistics
c. indirect advertising
d. emotional appeal

The answer is: D) emotional appeal

Explanation:

Emotional appeal refers to an advertising technique that tries to achieve its marketing goals by evoking strong emotions rather than rational thoughts.

Before summer, I saw a TV ad that really fits in this category. The screen was divided in two parts, in one part you saw a mother getting her children ready to go to the park. On the other side of the screen a man was getting some tools into a backpack and then a gun, and finally a ski mask. The ad was about home security doors and at the end you could hear "While you and your family are getting ready to leave the house and have fun, other people are getting ready to enter your house."

bd = 9 cm

step-by-step explanation:

in a 30°-60°-90° triangle, the ratio of side lengths is 1 : √3 : 2. that is, the longest side (hypotenuse) is twice the length of the shortest side.

all of the triangles in your geometry are 30°-60°-90° triangles. ac is the hypotenuse of δacd, and the short side of δabc.

the short side ad of δacd will be half the length of ac, so 3 cm. the hypotenuse ab of δabc will be twice the length of ac, so 12 cm. segment bd is the difference of the lengths ab and ad, so is

bd = ab -ad

bd = 12 cm - 3 cm = 9 cm

comment on side length ratios

you can figure the ratios of side lengths in a 30°-60°-90° triangle by considering the trig ratios of the angles. or you can figure the length of the altitude of an equilateral triangle of side length 2 using the pythagorean theorem.

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