The first factor to consider in pricing is who your demographic is. grazzi, the competing handbag, is marketing to upper-middle-class, professional working women. how do you want to position the bien tote in relation to grazzi?

The best option for a target market is to aim your efforts to middle-class women as your target market. This is so because Middle-class women make the glamour and convenience of a Grazzi-style handbag more affordable. The middle class women in this case want to have something as good as grazzi but with better prices. So you could aim all your attention to middle class women. 

Amuscle thats keeping you from having  pain.

General education? that is the only one i could think of.