If a company separates customers into categories and treats each group differently, what strategy is it using?

a.

channel management

b.

customer service

c.

merchandising

d.

a distribution chain

A. Channel management

Explanation:

Channel management is an strategy that is used to identify the different customer segments according to its specific characteristics and like that select the ones that are more efficient and establish the best way to market the products to each one. So, according to this, if a company separates customers into categories and treats each group differently, it is using a channel management strategy.

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