Each of the following is an investment consideration except: a.
risk
b.
return
c.
publicity
d.
liquidity

C.  publicity

Explanation:

For an investor to make an investment, he or she will always make some considerations about it. Firstly, the investor will seek a return, which is the amount of interest applied to the money during the investment period. Interest works as a reward for the investor who decides to invest rather than spend the money. Secondly, the investor must analyze the risks of such investment. For example, a company's stock may depreciate and this will make the investor lose money. There are several types of investments, some are riskier (which tend to yield more) and others less risky (with lower yield). This decision will depend on the "risk appetite" of each investor.

 Finally, some investments have immediate liquidity, for example savings accounts, others have medium liquidity, such as stocks (which may take time to sell), and some investments have no immediate liquidity, for example real estate investment. The decision will depend on the investor's need to use the money. Thus, people who are going to invest for a short time tend to make investments with more liquidity and people who tend to make long term investments can invest in investments with low liquidity. What is not considered when making an investment is advertising. This is not a factor that should be considered by the investor as it does not affect yields. This is a concern of firms and the financial market, which advertise precisely to attract investors.

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