Suppose that mozilla and microsoft each develop their own versions of an amazing new web browser that allows advertisers to target consumers with great precision. also, the new browser is easier and more fun to use than existing browsers. each firm is trying to decide whether to sell the browser or to give it away. what are the likely benefits from each action? which action is likely to occur? 18. why do coca-cola and pepsico spend huge amounts on advertising? do they benefit? does the consumer benefit? explain your answer by constructing a game to illustrate the choices coca-cola and pepsico make.

Horace society is planning its annual western fair raceway gala. the gala committee has assembled the following expected costs for the event: dinner (per person) $10 gaming token and program (per person) $2 prize payouts $4,300 tickets and advertising $800 private box suite rental $1,700 lottery licenses $200 the committee members would like to charge $40 per person for the evening’s activities.required: 1. what is the break-even point for the dinner-dance (in terms of the number of persons who must attend)? 2. assume that last year only 200 persons attended the dinner-dance. if the same number attend this year, what price per ticket must be charged in order to break even? 3. refer to the original data ($40 ticket price per person). prepare a cvp graph for the dinner- dance from zero tickets up to 600 tickets sold.