1. the traditional file environment does not typically have a problem with a. program-data independence b. lack of flexibility in creating ad-hoc reports c. data sharing d. poor security e. data inconsistency 2. a (n) is an example of non-digital data storage that is comparable to a database a. schedule of due dates on a project outline b. list of sales totals on a spreadsheet c. library card catagalog d. cash register receipt e. doctor's office invoice 3. a data warehouse is composed of a. internal and external data sources b. current data c. historic external data d. historical data from legacy systems e. historic and current internal data

Coca-cola was primarily known for its core competencies in marketing, bottling, and distributing aerated drinks. however, with the success of gatorade, coca-cola developed competencies in the development and marketing of its own sports drink, powerade. which of the following is true of coca-cola? a. it is leveraging existing core competencies to improve current market position. b. it is building new core competencies to protect and extend its current market position. c. it is redeploying and recombining existing core competencies to compete in markets of the future. d. it is targeting the chasm between the early adopter and early majority market segment.