At times, customers have an unexpected need and require certain departments, such as production, to change their schedule to meet the demands of the sales department. when susan, the vice president of marketing, is involved in resolving this conflict, this is an essential part of which management function?

This activity is important because as a marketing manager, you must allocate resources to reach your target market. during the strategic marketing process, managers move through three important phases to determine how to optimally allocate resources: a planning phase, an implementation phase, and an evaluation phase. in this interactive exercise, you are asked to review various strategic marketing actions and determine where in the strategic marketing process the action would occur. the goal of this exercise is to demonstrate your understanding of the strategic marketing process and related marketing actions.