1. the planned effort to present a unique image through newspapers, community events, and other visible
places is called
a. press release.
b. advertising.
c. public relations.
d. branding.
2. what's the main advantage of establishing per-item prices on an order and pricing form?
a. clients are informed in advance that high-cost items should be excluded.
b. clients have a way to tailor a catered event to their budget.
c. you can reduce the cost of materials and labor.
d. you can estimate your total cost and reduce overhead.
3. a new caterer, working off premise, typically invests less than to open a catering business.
a. $5,000
b. $15,000
c. $2,000
d. $10,000
4. in carrying out market research for a locality, you collect data on income levels, life style characteristics,
percentages of home owners, and average age. you are collecting information.
a. defining
b. geographic
c. demographic
d. census
5. suppose you're a caterer who specializes in cooking and serving meals in the client's house. what type
of catering service are you providing?
a. no-service catering
b. on-premise catering
c. partial-service catering
d. full-service catering

Reliability and validity reliability and validity are two important considerations that must be made with any type of data collection. reliability refers to the ability to consistently produce a given result. in the context of psychological research, this would mean that any instruments or tools used to collect data do so in consistent, reproducible ways. unfortunately, being consistent in measurement does not necessarily mean that you have measured something correctly. to illustrate this concept, consider a kitchen scale that would be used to measure the weight of cereal that you eat in the morning. if the scale is not properly calibrated, it may consistently under- or overestimate the amount of cereal that’s being measured. while the scale is highly reliable in producing consistent results (e.g., the same amount of cereal poured onto the scale produces the same reading each time), those results are incorrect. this is where validity comes into play. validity refers to the extent to which a given instrument or tool accurately measures what it’s supposed to measure. while any valid measure is by necessity reliable, the reverse is not necessarily true. researchers strive to use instruments that are both highly reliable and valid.

You have recently been made a department head of the new regional office. in getting to know your departmental staff, you have noticed that one of your inexperienced employees is not following through on assigned tasks. she is enthused about her new job and wants to get ahead in the organization. which alternative represents the most effective leadership style: a. discuss the lack of follow-through with her and explore thealternative ways this problem can be solved. b. specify what she must do to complete the tasks but incorporate any suggestions she may have. c. define the steps necessary for her to complete the assigned tasks and monitor her performance frequently. d. let her know about the lack of follow-through and give hermore time to improve her performance.

Oerstman, inc. uses a standard costing system and develops its overhead rates from the current annual budget.the budget is based on an expected annual output of 120,000 units requiring 480,000 direct labor hours.(practical capacity is 500,000 hours)annual budgeted overhead costs total $772,800, of which $556,800 is fixed overhead.a total of 119,300 units, using 478,000 direct labor hours, were produced during the year.actual variable overhead costs for the year were $260,400 and actual fixed overhead costs were $555,450.required: 1. compute the fixed overhead spending variance and indicate if favorable or unfavorable.2. compute the fixed overhead volume variance and indicate if favorable or unfavorable.