Instead of focusing on a good, a company that provides a service is likely to focus its marketing message on what?
a.

the physical goods that are used to provide the service
b.

the features of the service or the data storage methods the company uses
c.

the people who provide the service or the experience customers will have
d.

the company's competitors or the swot analysis of the company

Consider the following ethical argument. which of the three statements represents the moral statement about a moral principle? statement 1: a dealership advertised a car at a very low price, but only had a similar higher priced model in stock. statement 2: it is wrong to perform a bait and switch. statement 3: the dealership was wrong to advertise the car on special sale when in actually it was not available.

Which is not an example of a cyclical company? a) airlines b) hotel industry c) medical d) theme parks

What is the second step in communication planning? determine the purpose of the message outline the communication for delivery determine the best channel of communication clarify objectives identify the audience