subject
Business, 17.04.2021 16:40 tyneshiajones124

A small, up-and-coming luxury consumer brand is looking to expand its market presence. The brand's identity is very much defined by selling high-end, premium consumer products through brick-and-mortar stores using a small, direct sales team that prides itself on providing stellar customer service during the sales process. Company management realizes that the demand for its products is high enough that it will lose revenue opportunities if it doesn't expand its sales channel (distribution channel). At the same time, management worries about maintaining the culture and service quality if the sales channel expands through indirect distribution, such as through the addition of retail partners.
1. How would you recommend that this brand expand its distribution?
2. Given the characteristics of this brand, what intensity of distribution makes the most sense, and why?

ansver
Answers: 3

Another question on Business

question
Business, 22.06.2019 06:10
P11.2a (lo 2, 4) fechter corporation had the following stockholders’ equity accounts on january 1, 2020: common stock ($5 par) $500,000, paid-in capital in excess of par—common stock $200,000, and retained earnings $100,000. in 2020, the company had the following treasury stock transactions. journalize and post treasury stock transactions, and prepare stockholders’ equity section. mar. 1 purchased 5,000 shares at $8 per share. june 1 sold 1,000 shares at $12 per share. sept. 1 sold 2,000 shares at $10 per share. dec. 1 sold 1,000 shares at $7 per share. fechter corporation uses the cost method of accounting for treasury stock. in 2020, the company reported net income of $30,000. instructions a. journalize the treasury stock transactions, and prepare the closing entry at december 31, 2020, for net income. b. open accounts for (1) paid-in capital from treasury stock, (2) treasury stock, and (3) retained earnings. (post to t-accounts.) c. prepare the stockholders’ equity section for fechter corporation at december 31, 2020.
Answers: 1
question
Business, 22.06.2019 06:30
If a team of three workers, each making the u.s. federal minimum wage, produced these 12 rugs, what would the total labor cost be? don't forget that these workers would be working overtime.
Answers: 3
question
Business, 22.06.2019 08:30
Most angel investors expect a return on investment of question options: 20% to 25% over 5 years. 15% to 20% over 5 years. 75% over 10 years. 100% over 5 years.
Answers: 1
question
Business, 22.06.2019 11:40
Select the correct answer brian wants to add a chart to his dtp project. what is the best way he can do this? a draw the chart using the dtp program draw option b create the chart in a spreadsheet then import it c. use the dtp chart wizard to create the chart within the dtp d. create an image of the chart in an image editor then import the image e use html code to create a chart within the dtp program
Answers: 3
You know the right answer?
A small, up-and-coming luxury consumer brand is looking to expand its market presence. The brand's i...
Questions
question
Mathematics, 11.10.2019 03:30
question
Mathematics, 11.10.2019 03:30
Questions on the website: 13722360