The Jitterbug cell phone is excellent for seniors in particular. It is easy to set up and navigate. It is easy to read the letters and numbers on the screen. Another feature is that the minutes and data costs are reasonable, compared to other phones. While the Jitterbug is successful, other mobile telephones fail because . a. there is a poor match between product features and customer desires b. there is a good match between product features and customer desires c. there is correct customer targeting d. there is correct product positioning

R& m chatelaine is one of the largest tax-preparation firms in the united states. it wants to acquire the tax experts, a smaller rival. after the merger, chatelaine will be one of the two largest income-tax preparers in the u.s. market. what should chatelaine include in its acquisition plans? it should refocus its attention from the national to the international market. in addition to acquiring the tax experts, it should also determine the best way to drive independent "mom and pop" tax preparers out of business. chatelaine will need to explain to the federal trade commission how the acquisition will not result in an increase in prices for consumers. chatelaine should enter a price-based competition with its other major competitor to force it out of business and become a monopoly.