Business, 12.04.2021 23:00 smeeden

The purchase of T. V. advertising time is a highly specialized phase of the advertising business, particularly for large companies spending huge sums of money. Large advertisers that do a lot of T. V. advertising generally use agency media specialists or specialized media buying services to arrange the media schedule and purchase T. V. time. Decisions have to be made regarding national or network versus local or spot purchases, selection of specific stations, sponsorship versus participation, different classes of time, and appropriate programs. A number of options are available to advertisers that choose to use T. V. as part of their media mix. They can purchase time in a variety of program formats that appeal to various types and sizes of audiences. They can purchase time on a national, regional, or local basis. Or they can sponsor an entire program, participate in the sponsorship, or use spot announcements during or between programs.
Match the various media concepts related to buying television time with their implications for advertisers or media planners of various brands currently using T. V. as a medium as part of their IMC.
1. Pax Shower Gel
2. FreshFruits Market
3. Parents Groups Against Drunk Driving
4. CleanWell Vacuum
5. Cozy City Diner
6. Toys&More
7. KitchenSplendor Range
Match each of the options above to the items below.
First-run syndication
Dayparts Scatter market
Participations
National spot advertising
Sponsorship
Up-front market

Answers: 1

Show answers

Another question on Business

Business, 22.06.2019 16:40

Based on what you learned about time management which of these statements are true

Answers: 1

Answer

Business, 22.06.2019 19:00

Tri fecta, a partnership, had revenues of $369,000 in its first year of operations. the partnership has not collected on $45,000 of its sales and still owes $39,500 on $155,000 of merchandise it purchased. there was no inventory on hand at the end of the year. the partnership paid $27,000 in salaries. the partners invested $48,000 in the business and $23,000 was borrowed on a five-year note. the partnership paid $2,070 in interest that was the amount owed for the year and paid $9,500 for a two-year insurance policy on the first day of business. compute net income for the first year for tri fecta.

Answers: 2

Answer

Business, 22.06.2019 21:40

Engberg company installs lawn sod in home yards. the company’s most recent monthly contribution format income statement follows: amount percent of sales sales $ 80,000 100% variable expenses 32,000 40% contribution margin 48,000 60% fixed expenses 38,000 net operating income $ 10,000 required: 1. compute the company’s degree of operating leverage. (round your answer to 1 decimal place.) 2. using the degree of operating leverage, estimate the impact on net operating income of a 5% increase in sales. (do not round intermediate calculations.) 3. construct a new contribution format income statement for the company assuming a 5% increase in sales.

Answers: 3

Answer

Business, 22.06.2019 21:50

By which distribution system is more than 90 percent of u.s. coal shipped? a. pipelinesb. trucksc. waterwaysd. railroadse. none of the above

Answers: 1

Answer

You know the right answer?

The purchase of T. V. advertising time is a highly specialized phase of the advertising business, pa...

Questions