Zeke's Soda is a small company. They have never grown much, but they have never quite gone out of business over their 75 year history. They have a secret recipe for a raspberry soda which is their bestselling drink. It has never been patented, but it has been known only to the family members who run the company ever since Old Zeke came up with it 75 years ago. None of the other employees have access to it. Soda Giant buys a bottle of Zeke's Soda and runs it through sophisticated equipment that is able to analyze it and determine all of the ingredients. Soda Giant takes what it learns and starts to make and sell a soda identical to Zeke's. Can Zeke's Soda win a trade secret misappropriation action

How does cobley connect the ideas of brands and force? what is his point about brands? 2. do consumers act in the ways that they say they do? why or why not? what is the lesson for marketing in this? 3. why do brands need to be careful about not making mistakes? 4. do companies have control over their brands in today's world? why or why not? 5. the video shows how physics can improve marketing. think of a specific insight or idea from a field other than business and discuss how this idea or insight could you as an entrepreneur. entrepreneurship as problem-solving < - your second lab link 1. how did elk become an entrepreneurship? 2. why is problem-solving important in entrepreneurship? 3. do you think you are a problem-solver? why or why not?