Lindsey plans to open a new bicycle shop in Gainesville that will target college students. She anticipates that demand for bicycles will increase this summer as a result of higher gas prices and increasing parking problems on campus. However, she has also taken into account that some things may not go the way she has planned and has developed alternative courses of action. What component of the marketing plan do these alternative strategies represent

By 2020, automobile market analysts expect that the demand for electric autos will increase as buyers become more familiar with the technology. however, the costs of producing electric autos may increase because of higher costs for inputs (e.g., rare earth elements), or they may decrease as the manufacturers learn better assembly methods (i.e., learning by doing). what is the expected impact of these changes on the equilibrium price and quantity for electric autos?