Business, 08.04.2021 19:40 snowflakekitty001

Harley-Davidson motorcycle owners, who pay a price premium for their motorbikes, have formed the Harley Owners Group (HOGs), whose members take motorcycle rides and road trips together. These owners also derive satisfaction by being able to express their individuality and nonconformity through the Harley bikes that they own. Based on these factors, these owners are deriving which types of value from the Harley-Davidson brand

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Harley-Davidson motorcycle owners, who pay a price premium for their motorbikes, have formed the Har...

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