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Business, 25.03.2021 17:30 HannyBun

You own property that is in demand. You can develop the land yourself for $11 million. Your analytics model predicts that if you develop yourself, there is a 20% chance demand will be moderate and it will have gross value of $10 million, a 55% chance demand will be low and it will have gross value of $5 million, and a 25% chance demand will be high. If demand is high, your model predicts a 60% chance it will have gross value of $80 million, and a 40% chance it will have gross value of $120 million. An alternative to developing yourself is to put your land up for sale to other developers. If you do this, your agent predicts a 60% chance it will sell for $30 million, and a 40% chance it will sell for $60 million. After evaluating your options, as an expected value decision maker, you make the optimal decision to put the land up for sale and expect to earn $42 million. Genie Analytics approaches you with their patented ability to perfectly predict the future.

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What is the maximum you would be willing to pay Genie for their perfect information? That is, what is EVPI?

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