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The management of a large hotel in your country is considering ways of increasing room occupancy during the five off-peak months of the year. The hotel has very good leisure facilities, including a spa with heated indoor pool and beauty treatments. It has a very large room that is only used for wedding receptions about 30 times during the year. The hotel's restaurant has a very good reputation for food quality and providing value for money.
Develop a marketing strategy that might be used by the hotel to increase room occupancy during the five off - peak months of the year.β
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