1. Best Buy salespeople are trained to provide knowledgeable assistance to customers, and its Geek Squad service provides advanced technical support and home installation service. Best Buy could leverage these advantages over online-only competitors to reach out to potential customers who are stereotypically technophobic and have traditionally not bought advanced consumer electronic products. If Best Buy were to pursue this strategy, it would be engaging in what form of non-price competition

You are an employee of an u.s. firm that produces personal computers in thailand and then exports them to the united states and other countries for sale. the personal computers were originally produced in thailand to take advantage of relatively low labor costs and a skilled workforce. other possible locations considered at that time were malaysia and hong kong. the u.s. government decides to impose punitive 100% ad valorem tariffs on imports of computers from thailand to punish the country for administrative trade barriers that restrict u.s. exports to thailand. how do you think your firm should respond? what does this tell you about the use of targeted trade barriers?

What is marketing’s contribution to the new product development team? a. technical expertise needed to translate designs into an actual product/service. b. deep customer insight that leads to product ideas. c. ability to assess financial viability d. feedback on design as well as how customers will actually use the product e. technical expertise needed to translate concepts into product/service designs.

Discuss ways that oracle could provide client customers with the ability to form better relationships with customers.