What is the primary problem with using Paycheck Cashing stores? A. They are not trustworthy
B. They are often in a dangerous part of town
C. They charge high fees to cash your checks
D. They are not open for many hours
E. None of these are correct

You are a team of marketing consultants. it is 2008 and the great recession has struck. one of your clients is whole foods market (sometimes known as whole paycheck). wfm has come to you and asked for strategic advice on how to adapt their product and pricing strategies in light of the economic downturn: 1. advise wfm on the various approaches that could be taken to reducing price. be sure to consider potential psychological impact of price reductions on wfm consumers. 2. based on the options outlined in part 1, recommend an approach and support with marketing theory.