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Business, 24.02.2021 15:50 KindaSmartPersonn

Discuss how Zipcar is more a lifestyle brand than a travel brand, and what this means. How does this impact the company's promotional efforts? What solutions does Zipcar provide, and how does this make it a lifestyle brand?

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Discuss how Zipcar is more a lifestyle brand than a travel brand, and what this means. How does this...
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