Mr. Kelley, a prosperous property developer, thinks a mall should be built on a large piece of land that he owns. Mr. Kelley is a respected business person in his community, and he has eagerly supported community
programs for many years. He has been asked by some prominent community members to donate the land to
the community for a city park. He knows that a neighborhood park will help resolve the shortage of
recreational areas in his community. Yet income from a mall located on his land could add to his profits each
year. The extra income could then be used to support additional social pilograms within his community,
Question:
1. What is the dilemma that Mr. Kelley faces? Explain in one paragraph format

Anheuser-busch inbev is considering you for an entry-level brand management position. you have been asked to prepare an analysis of the u.s. craft beer industry as part of the selection process. prepare a 3-5 page report that includes a description of the industry’s strategically relevant macro-environmental components, evaluates competition in the industry, assesses drivers of change and industry dynamics, and lists industry key success factors. the company’s management also asks that you propose the basic elements of a strategic action plan that will allow the company to improve its competitive position in the market for craft beer. you must provide a heading in your report for each of the required elements of the assignment.