provide two reasons why the evaluation and control of the communication process are important for successful marketing. provide an example to illustrate your ideas. in replies to peers, discuss whether you agree or disagree and explain why. g

In terms of the "great wheel of science", statistics are central to the research process (a) only between the hypothesis phase and the observation phase (b) only between the observation phase and the empirical generalization phase (c) only between the theory phase and the hypothesis phase (d) only between the empirical generalization phase and the theory phase