All of the following are true EXCEPT? a. The persistent efforts by all firms in the market to copy and innovate, such that all competitors react, constitutes a third challenge that managers confront.
b. When managers develop their marketing strategies, they need to consider customers heterogeneity and dynamism, but also anticipate competitors’ reactions, now and in the future.
c. Typically a firm must establish the sustainable position with a targeted customer group before they can build an SCA (Sustainable Competitive Advantage) around that position.
d. Of the four First Principles of marketing, managing SCA (Sustainable Competitive Advantage) may be the least difficult to execute

The cost of labor is significantly lower in many countries than in the united states. if you move manufacturing to a facility to a country labeled as part of the axis of evil and a threat to world peace you will increase the net income of your client by $10 million per the facility is located in a country which limits personal freedom and engages in state sponsored terrorism. imagine you are a marketing consultant. (a) what would you tell the executives to do? (b) what are the alternatives? what are your recommendations? why do you recommend this course of action?

In terms of the "great wheel of science", statistics are central to the research process (a) only between the hypothesis phase and the observation phase (b) only between the observation phase and the empirical generalization phase (c) only between the theory phase and the hypothesis phase (d) only between the empirical generalization phase and the theory phase

Now ray has had the tires for two months and he notices that the tread has started to pull away from the tire. he has already contacted the place who sold the tires and calmly and accurately explained the problem. they didn’t him because they no longer carry that tire. so he talked with the manager and he still did not get the tire replaced. his consumer rights are being violated. pretend you are ray and write a letter to the company’s headquarters. here are some points to keep in mind when writing the letter: include your name, address, and account number, if appropriate. describe your purchase (name of product, serial numbers, date and location of purchase). state the problem and give the history of how you tried to resolve the problem. ask for a specific action. include how you can be reached.