Firms looking to expand globally must address how they plan to enter international markets. Once a company has developed a marketing plan that involves global expansion, they have five major strategic options for how to enter the global marketplace: exporting, licensing, franchising, joint venture, and direct investment. a. True
b. False

True.

Explanation:

Globalization can be defined as the strategic process which involves the integration of various markets across the world to form a large global marketplace. Basically, globalization makes it possible for various organizations to produce goods and services that is used by consumers across the world.

The world trade organization (WTO) is an intergovernmental organization that set rules, policies and regulates global trade across the world.

Also, the United Nations is an intergovernmental organization that is set to foster security, unity, and peace among its member nations across the world.

Firms looking to expand globally must address how they plan to enter international markets. Once a company has developed a marketing plan that involves global expansion, they have five major strategic options for how to enter the global marketplace and these includes;

I. Exporting: this involves the movement of goods and services from a particular country to other foreign countries.

II. Licensing: this involves a company granting another company the legitimate rights to produce its goods and services.

III. Franchising: it is a licensed business relationship consisting of a contractual arrangement between a parent company and another, that allows individuals or an organization access to its knowledge, processes, trademarks in order to provide a service.

IV. Joint venture: it involves two or more businesses coming together to provide goods and services to customers.

V. Direct investment: it is an investment made by an individual or business entity (investor) into an investment market (industry) located in another country.