Eun-Sang is a highly respected person within her community. She is Asian in a largely Caucasian-populated area. Since Eun-Sang was looking for a new job, she went to a new company in the area called Manna's Coffee, where she applied for a position. After the interview, Eun-Sang felt confident that she would be hired because of her qualifications. However, she did not get a call back. Initially, Eun did not think twice about it, but she felt differently when she visited the same coffee store later to purchase something for a friend. The company had hired an inexperienced Caucasian male with a history of unemployment. At this point, Eun-Sang was quite aggravated, but she left the issue alone. She ended up asking an associate for an espresso machine. The employee informed Eun-Sang where the machine was located and retrieved it for her. Eun-Sang asked if there were any other espresso machines of higher quality. When the associate said no, Eun-Sang purchased the item and left. After she gave the gift to her friend, she noticed a much better quality espresso machine that someone else had given her. Eun-Sang asked where they had purchased it, and they responded, "Manna's Coffee."



Refer to Manna's Coffee. Which basic consumer right was infringed when Eun-Sang bought the espresso machine?
Select one:

Which result is a positive aspect of globalization?

Onsider the following subscription behavior information from genie, a web site that provides tools for constructing a family tree (ancestor search). subscriptions cost $9.99 per month, but you are charged for the entire year at the time of purchase. there is a one-year minimum term when you sign up for the service. once purchased, subscriptions are set to renew automatically unless the subscriber cancels them. when a membership renews, it renews for a one-year term and again you are charged for the entire year. there are no variable costs associated with providing this service to an individual customer, but genie does engage in customer relationship activities that they believe will increase customer retention. these customer relationship activities cost genie about $10 per year per customer. based on a sample of 1000 customers that joined genie five years ago, near the time when the company was founded, they were able to determine how many of those customers remained subscribers in the second year, third year etc. based on this information, genie calculated the average annual retention rate to be 20%. genie uses an annual discount rate of 8%. a. last year, genie spent $10,000 placing advertisements on google. genie management believes that these advertisements were responsible for about 300 new subscribers. would you recommend to genie management that they purchase more google ads? b. suppose a newly-introduced loyalty program increases the number of customers that remained to 30%. does this new data change your answer to 9.a? c. do you have any hesitations or concerns about making recommendations to management based on your above estimate of customer lifetime value?

Cynthia is a hospitality worker in the lodging industry who prefers to cater to small groups of people. she might want to open a