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Business, 05.02.2021 02:30 michaellangley

A consumer has chosen the model of MP3 player that he intends to purchase. on his way to the store, he has a conversation with his sister about the MP3 player he is going to buy. she expresses her opinion about the MP3 players. The factor that could come between the consumer's intention to buy an MP3 player and his ultimate purchase decision is directly related to intention to buy an MP3 player and his ultimate purchase decision is directly relates to. -the consumer's evaluation process for MP3 players
-unexpected situational factors surrounding the consumer's decision
-additional consumer research on MP3 player
- another's attitude toward the chosen product

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