Howard Weiss, Inc., is considering building a sensitive new radiation scanning device. His managers believe that there is a probability of 0.4 that the ATR Co. will come out with a competitive product. If Weiss adds an assembly line for the product and ATR Co. does not follow with a competitive product, Weiss’s expected profit is $40,000; if Weiss adds an assembly line and ATR follows suit, Weiss still expects $10,000 profit. If Weiss adds a new plant addition and ATR does not produce a competitive product, Weiss expects a profit of $600,000; if ATR does compete for this market, Weiss expects a loss of $100,000. The investment required for the assembly line is $25,000. The most competitive contract bid that Weiss received for the construction of the plant addition is $335,000. 1. Determine the EMV of each decision:

a. Assembly Line? $
$28,000

b. New Plant? $
-$320,000

2. What decision should Weiss make?
Assembly Line