Do you agree that our society is more of a melting pot where our cultures influence and change one another, or are we more of a tossed salad where different cultures coexist but remain independent from one another? How does this affect the job of a marketer or advertiser? Explain.

In the 1970s, kmart used blue light specials to encourage customers to flock to a particular department having a temporary sale. a spinning blue light activated for approximately 30 seconds, and then an in-store announcement informed shoppers of the special savings in the specific department. over time, loyal kmart shoppers learned to flock to the department with the spinning blue light before any announcement of special savings occurred. if kmart was employing classical conditioning techniques, what role did the spinning blue light play?