For each of the six basic tactics, select the set of action steps (A to F) that describe the tactic. 1- Reposition a product
2- Marketing a product
3- Scheduling production
4- Modifying plant and equipment
5- Raising money and paying debt
6- Inventing a new product
A. Action steps include:
Examine the proforma Income Statement Examine the proforma Balance Sheet
Display the Finance worksheet Issue or repurchase stock as required
Issue or repay bonds as required Issue short term debt as required Issue a dividend as required Save the decisions
B. Action steps include: Estimate peak demand for each product for this year and next year
Examine unit costs and margins Display the Production worksheet Increase or decrease capacity as required
Increase automation as required Observe the net cost of the investment
Display the Finance worksheet Fund the investment with a mix of stock issues, bond issues, and depreciation Save the decisions
C. Action steps include: Research current customer buying criteria in the Courier
Display the R&D worksheet Adjust Performance, Size, MTBF Observe impacts upon Age, material cost, and completion dates
Save the decisions
D. Action steps include: Estimate a best case for demand for each product this year
Display the Production worksheet Observe existing inventory
Schedule production to meet best case demand less existing inventory
Save the decisions
E. Action steps include: Research the opportunity in the segment in the Courier
Select appropriate product attributes - Performance, Size, MTBF Display the R&D worksheet.
Enter the product attributes Note the R&D completion date
Display the Production worksheet Order capacity and automation (optionally, wait a year)
Display the Finance worksheet
Fund the plant with stock and bond issues
Save the decisions
F. Action steps include: Research the competitive environment in the Courier
Display the Marketing worksheet
Enter decisions for Price, Promotion and Sales Budgets Observe the decision impact upon the computer's forecast
Develop a worst case estimate for demand
Enter your worst case estimate for in the sales forecast Save the decisions