A marketing strategy that is focused on a real breakthrough opportunity will usually be successful even if there are obstacles in getting help from other functional areas in the firm. A. True

B. False

A marketing strategy that is focused on a real breakthrough opportunity will usually be successful even if there are obstacles in getting help from other functional areas in the firm.

B. False

Explanation:

By standard definition, a marketing strategy portrays the overall business entity's game plan for convincing prospective consumers and turning them into value customers.  The contents of a marketing strategy include the company's value proposition, key brand messages, data on target customer demographics, and other high-level elements.  It is not a parochial strategy that is just focused on a real breakthrough opportunity.  As a strategy, it requires company-wide support and must derive from the company's overall strategy.  It requires the support of all functions in order to achieve success.