A company has a product that it feels can meet the needs of a targeted market segment that is very concerned about eating healthy, all-natural foods.
Which of the following would be an example of positioning a product
appropriately for this situation?
A. Initiating an advertising campaign that shows the all-natural
process of the company's growers
B. Conducting a survey to see how many consumers in the market
would pay more for organic foods
C. Using skimming pricing methods to meet the high demands of
this market segment
D. Providing customers with one-year warranties for each product
they purchase