A cell-phone manufacturing company wants to simplify their production and decides to ask an outside supplier to produce their memory chips. This is an example of

Outsourcing

Explanation:

Outsourcing is the business practice where the company give the order to produce the products to the outside company in order to save the cost

Since in the question it is mentioned that the manufacturing company who is dealing in the cell phone wants to produce their memory chips to an outsider supplier

So this represent the outsourcing