Tina is a marketing expert at a college textbook company. She has analyzed the competitive cost landscape of textbooks, what the target customer uses to evaluate a book's value, and what they are willing to pay. Tina is evaluating what area of the 4Ps marketing mix? a. product
b. price
c. promotion

b. price

Explanation:

In the context, Tina is an expert in marketing and she analyzed the competitive cost of the landscape of the textbooks that target customers uses them to evaluate the value of the book and the amount will pay. Here Tina is evaluating the price area of the 4P marketing mix.

The marketing mix is defined as the foundation model for the businesses that centered around the the product, promotion, price and place. They are known as the four Ps in the marketing mix.

d) social security number

let me know if i am correct or not, so i can edit the answer.