1. Unit 8 provided several examples of businesses in which pricing plays an essential role in the business's identity. Think of an example of a business in your community whose reputation is also based on an aspect of pricing and explain how pricing forms the identity of the brand.

Trade will take place: a. if the maximum that a consumer is willing and able to pay is less than the minimum price the producer is willing and able to accept for a good. b. if the maximum that a consumer is willing and able to pay is greater than the minimum price the producer is willing and able to accept for a good. c. only if the maximum that a consumer is willing and able to pay is equal to the minimum price the producer is willing and able to accept for a good. d. none of the above.