Yum! Brands customizes their marketing approach to better fit certain markets. However, their overall marketing and branding message must remain consistent worldwide and is controlled in the company's home market. Which stage of the global experience learning curve is Yum! Brands currently in

Global Marketing

Explanation:

Based on this scenario, it seems that Yum! Brands is currently in the Global Marketing stage. In this, they decide on the best way to market their product/services in such a way that will maximize their reach as well as their profits Globally. These decisions are made so that their marketing is efficient in various geographic locations without having to specifically target different marketing campaigns in each location. All of which is created and controlled from within the company's home market.

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