Based on the case, you might describe the generic strategy of Allegiant Airlines as:.

Based on the case, you might describe the generic strategy of Allegiant Airlines as:.

Cost Focus.

Explanation:

Allegiant Airlines, in its strategy, does not try to provide cost leadership to the airline industry.  But it offers low prices for passenger tickets for its specific routes.  This implies that the low cost that it offers is focused on a narrow niche market because this niche will provide it with competitive advantage in the industry.  Allegiant Airlines also employs some competitive pricing schemes, which have made it difficult for new and upcoming businesses to enter their niche market.  Allegiant also sells flights from other airlines on its site.  This tactical move increases customers' awareness of its dominance as a low fare service.

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