The objective of the company that manufactures liqueur is to grow its international business. To determine its success, it compares its current export sales to 1998, the first year it had double digit growth in exports. For this company, the 1998 exporting data provide a(n) .

Standard.

Explanation:

In the context above, it can be seen that the 1988 was been provided to be a standard for growth and high export year against all other years. Therefore, in a bid to improve its manufacture growth, different things are expected to change back or better than the model or steps that are been used. Objectives to determine a huge success in the current project is seen to be in a cue with that of the year discussed above.

i think the answer to your question is b. directive

answerinnovative culture;