William is the marketing director of a large firm that manufactures and sells gourmet food products across the country. Recently a customer found ground glass in a jar of his company's pesto sauce, and the
news coverage went national. Despite a public apology and a recall, sales have plummeted, and the CEO
is counting on William to turn things around. He suggests a new
that includes tactics such
as issuing coupons, launching a social media campaign, and adding video testimonials to the website.
O a. product strategy.
O b. distribution strategy.
O c. pricing strategy.
O d. promotions strategy.