Pyschographic segmentation involves grouping people based on where they live.

False

Explanation:

Psychographic segmentation involves classifying people by preferred activities, interests, opinions, social class,  personality, and lifestyle. Psychographic segmentation categorizes customers based on internal characteristics. Psychographic segmentation requires marketers to consider what customers value in life,  why they behave in specific ways, and the things they consider valuable.

Geographic segmentation is the strategy marketers use when you serve customers in the same area.

answer; (b) insider trading;