Business, 12.12.2020 17:10 alexmiranda00
PLEASE HELP ME ANSWER THIS
Assume you are the marketing manager of SENSES, a company selling ice cream. The company decided to introduce a new product in collaboration with Kellogg’s. The new product will be called SENSES Special K and it will be an ‘alternative’ ice-cream with pieces of Special K cereals and dark chocolate and less calories.
1. Explain what market segmentation is and suggest how you would segment your market making reference to the main segmentation criteria.
2. Discuss how this branding option is called and discuss the advantages and disadvantages for SENSE.
Answers: 1
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Assume you are the marketing manager of SENSES, a company selling ice cr...
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